Prinjal
Prinjal
Prinjal is a spiritual jewelry brand. From Rudraksha malas to silver idols, each piece channels meaning, mindfulness, and divine connection.
This case study highlights how we boosted ROI for a jewelry brand through strategic planning, creative execution, and precise optimization.
Prinjal is a spiritual jewelry brand. From Rudraksha malas to silver idols, each piece channels meaning, mindfulness, and divine connection.
This case study highlights how we boosted ROI for a jewelry brand through strategic planning, creative execution, and precise optimization.
Naming
Logo Design
Brand Identity
Stationary
Packaging Design
E-Com Store Design & Development
SEO & Digital Marketing
Social Media Management
Naming
Logo Design
Brand Identity
Stationary
Packaging Design
E-Com Store Design & Development
SEO & Digital Marketing
Social Media Management
Naming
Logo Design
Brand Identity
Stationary
Packaging Design
E-Com Store Design & Development
SEO & Digital Marketing
Social Media Management
Overview
Overview
Target Audience
Target Audience
Customers in India looking for high-quality, handcrafted & bespoke jewelry pieces that enhance their spiritual journey.
Customers in India looking for high-quality, handcrafted & bespoke jewelry pieces that enhance their spiritual journey.
Challenge
Challenge
The client approached Burban with ROAS of 6-7, seeking to improve ad performance & customer engagement.
The client approached Burban with ROAS of 6-7, seeking to improve ad performance & customer engagement.
Solution
Solution
Burban developed Meta Ads strategy with optimized, engaging content to boost conversions.
Burban developed Meta Ads strategy with optimized, engaging content to boost conversions.
Our Approach
Our Approach
Identifying Best Selling Products
Identifying Best Selling Products
Conducted in-depth product performance analysis.
Focused ad budgets on top performing and trending products.
Conducted in-depth product performance analysis.
Focused ad budgets on top performing and trending products.
Enhanced Customer Experience
Enhanced Customer Experience
Integrated a third-party checkout system for a seamless, fast, and user-friendly checkout process.
Integrated a third-party checkout system for a seamless, fast, and user-friendly checkout process.
Optimized Campaign Strategies
Optimized Campaign Strategies
Created data-driven Meta Ads campaigns to promote high-conversion products.
Implemented A/B testing for creatives & copy to maximize engagement.
Created data-driven Meta Ads campaigns to promote high-conversion products.
Implemented A/B testing for creatives & copy to maximize engagement.
WhatsApp Marketing Automation
WhatsApp Marketing Automation
Set up automated workflows for:
Abandoned cart recovery.
Order confirmation messages.
Post-purchase thank-you messages.
Set up automated workflows for:
Abandoned cart recovery.
Order confirmation messages.
Post-purchase thank-you messages.
Results Delivered
Results Delivered
Improved ROAS
Improved ROAS
From 6-7 to an impressive 10 ROAS, a significant boost in revenue from the same ad spend.
From 6-7 to an impressive 10 ROAS, a significant boost in revenue from the same ad spend.
Increased Conversions
Increased Conversions
Reduced friction in the checkout process with the third-party checkout integration.
Reduced friction in the checkout process with the third-party checkout integration.
Enhanced Engagement
Enhanced Engagement
Leveraged WhatsApp marketing for direct, personalized communication, increasing repeat purchases.
Leveraged WhatsApp marketing for direct, personalized communication, increasing repeat purchases.
“Burban Branding transformed our ad performance. We’ve seen a 10x ROI on our campaigns!”
“Burban Branding transformed our ad performance. We’ve seen a 10x ROI on our campaigns!”
“Burban Branding transformed our ad performance. We’ve seen a 10x ROI on our campaigns!”
Priyan Dharani
Priyan Dharani
Founder, Prinjal
Founder, Prinjal
Ardenvenci
Luxury Perfume Brand
Naming · Logo Design · Brand Identity
Ardenvenci
Luxury Perfume Brand
Naming · Logo Design · Brand Identity
Ardenvenci
Luxury Perfume Brand
Naming · Logo Design · Brand Identity
Ardenvenci
Luxury Perfume Brand
Naming · Logo Design · Brand Identity
